The Blog of Eternal Awsomeness :-}

Psycomarketing: a type of advertisement in which children are exposed and pressured into thinking that one brand is better than another.  Also, when mature themes are worked into everyday life.

Advertisers are using psychology to promote products to children.  By branding logos and company slogans into the brain of a young child, you can get a customer for life.  Even babies can remeber and recognize logos.  So if a baby remembers the nike logo, then when it is old enough to buy clothes, it will buy nike over another company.

Another form of marketing that has been increadibly effective is “buzz marketing.”  This is when advertisers go find the cool kids in a comunity and pay them to publicly support, use and praise their product.  The cool kids will wear this product to school, or eat it at lunch, or talk about it in chatrooms or online.  After a while, more and more people that interact with the cool kid, will begin to buy or want that product as well.

The biggest problem with all the advertising to kids is the large amount of explicit stuff that is pushed on them.  The marketing of R rated movies to children is that they put ads on tv during when kids are mostly watching.