The Blog of Eternal Awsomeness :-}

Immersive advertising: A advertising technique in which a website or movie is immersed with product placement or company logos.

We read thisarticle about neopets.

Neopets.com, a popular gaming site for children between the ages of 8-14, is a regular user of immersive advertising.  In many games you see McDonald’s logos everywhere.  And other games have blatant product placement in the title.  One example is The fruit-loops game.

The article explains how many of the food items and clothing items are real companies.  Also, Childre go to neopets and stay there for a long time.  But more than that.  You have to come back to the site to care for your neopets.  So you stay for a long time and come back.  Its and advertisers dream!

My opinion on immersive advertising is negative.  If all little kids see is McDonald’s, fruit-loops and target, Then they are more likely to be swayed into buying everything from those companies.  As a young kid you are easy to convince and so children are unfair playing ground for advertisers.

On the other hand, immersive advertising works.  If it didn’t work, then advertisers would find some other means to reach children.